IMPACT OF STRATEGIC FLEXIBILITY ON CRISIS MANAGEMENT: EXAMINING THE MEDIATING ROLE OF COGNITIVE ABILITY

This study explored impact of Strategic flexibility on crisis management and also examined the mediating role cognitive ability decision makers in telecommunication sector Amman, Jordan. was quantitative & cross-sectional by using deductive approach positivist philosophy. Primary data acquired through instrument based close-ended questions. There were five relevant range choices for agreement disagreement. Data simple random sampling that is component probability from target population. A total 352 Managers Assistant identified as sample size out 3500 population at margin error 5% confidence level 95%. (Krejcie Morgan, 1970). analyzed interpreted SPSS PLS-SEM. Descriptive analysis performed model measurement verification 5-objectives accomplished developing testing 5-hypotheses. All direct relationships tested positive significant amid independent dependent variables. The approved between CA, SF CM.